us-flag-icon +1 214 736 3625
india-flag-icon +91 96580 46151
Free SEO Analysis
  • HOME
  • ABOUT US
    • PORTFOLIO
    • BLOG
  • SERVICES
    • Website Design
    • SEO Services
    • PPC Services
    • Facebook Advertising Services
    • Free Google Shopping Listings
  • LOCATIONS
    • SEO Service Bhubaneswar
    • SEO Service Bhutan
  • CONTACT US
  • HOME
  • ABOUT US
    • PORTFOLIO
    • BLOG
  • SERVICES
    • Website Design
    • SEO Services
    • PPC Services
    • Facebook Advertising Services
    • Free Google Shopping Listings
  • LOCATIONS
    • SEO Service Bhubaneswar
    • SEO Service Bhutan
  • CONTACT US
  • HOME
  • ABOUT US
    • PORTFOLIO
    • BLOG
  • SERVICES
    • Website Design
    • SEO Services
    • PPC Services
    • Facebook Advertising Services
    • Free Google Shopping Listings
  • LOCATIONS
    • SEO Service Bhubaneswar
    • SEO Service Bhutan
  • CONTACT US
  • HOME
  • ABOUT US
    • PORTFOLIO
    • BLOG
  • SERVICES
    • Website Design
    • SEO Services
    • PPC Services
    • Facebook Advertising Services
    • Free Google Shopping Listings
  • LOCATIONS
    • SEO Service Bhubaneswar
    • SEO Service Bhutan
  • CONTACT US
Blog
Home PPC 4 Tips to Drive Sales This Holiday Season
PPCShopping Ads

4 Tips to Drive Sales This Holiday Season

Jack Abraham September 10, 2021

Consumers are already ramping up their holiday shopping. In fact, over the past week, searches for “holiday gift idea” have increased 95% in the U.S.1 To capture the comeback this holiday season, check out the best practices below:

Google Discovery Campaign TipsInspire potential customers while they’re browsing content with Discovery ads and Video action campaigns. 91% of Google feed users took some kind of shopping or product-related action immediately after discovering new products, services, or brands on their feeds.2 And 70% of shoppers report buying from a brand after seeing it on YouTube.

 

shipping and return options attribute

 

Encourage shoppers to purchase by highlighting shipping details and return options (e.g. Fast & Free badging), and promotions — right from your Shopping ads. If you’re a retailer with physical stores, check out the local promotions beta to share store-specific deals with your customers.

 

return policy directly in your ads

 

Showcase your in-store inventory and flexible pick up options to nearby shoppers with Local inventory ads. Many shoppers want to confirm their items are available nearby before heading in-store. In fact, searches on Google Maps for “curbside pickup” have increased globally by 5,000% year over year.

Grow total sales, whether they happen online or in your stores, by including store visits or store sales in your Smart Bidding strategy. Smart Bidding helps you reach your marketing objectives by automatically setting bids for each auction based on what matters to your business.

Follow these Google Best Practices to Drive sales to your business this holiday season. Get in touch with us if you want help with this.

 

Why You Should Have A Blog for Your Ecommerce WebsitePrevWhy You Should Have A Blog for Your Ecommerce WebsiteJune 21, 2021
5 Best Practices To Create Effective Search AdsJuly 21, 20225 Best Practices To Create Effective Search AdsNext

Related Posts

PPC

Use Discovery Ads to Connect with New, Qualified Customers

86% of online consumers say they’re on the lookout for shopping ideas as they...

Jack Abraham August 25, 2020
PPC

Canonicals – The Good, The Bad, & The Ugly

The time has finally come. You’ve poured your blood, sweat, and tears into your most...

Jack Abraham November 16, 2018
Recent Posts
  • 5 Best Practices To Create Effective Search Ads
  • 4 Tips to Drive Sales This Holiday Season
  • Why You Should Have A Blog for Your Ecommerce Website
  • 12 Tips to Advertising with Google Ads
  • Tips for creating a Google-friendly site