Use Discovery Ads to Connect with New, Qualified Customers
86% of online consumers say they’re on the lookout for shopping ideas as they watch videos or explore content across the web. With Discovery ads, you can connect with up to 2.9 billion people as they browse their favorite Google feeds—whether they’re watching videos on YouTube, scrolling through Discover, or checking new offers in Gmail—all with a single, easy-to-use campaign.
Follow these best practices to set up your Discovery Ads campaigns for success:
- Start with audiences that currently drive performance in your account. Focus on existing customers, people who have already visited your website, and people similar to your customer base. For example, you can start with custom intent and in-market audiences. Remember to keep audience expansion enabled to maximize your reach to new audiences who are likely to convert.
- Wait until the campaign has at least 40 conversions before making any changes. Since Discovery campaigns perform better with more data, we also recommend setting a daily budget at least 10 times your target cost-per-action.
- Use the single-image and multi-image carousel options with both square and landscape images. Discovery campaigns automatically select the best-performing assets, so it’s important to include several image options to drive performance. Download the creative asset guide for details on how to build visually inspiring ads.
Need help managing your Discovery ads in order to reach more potential customers and grow online sales for your business, give us a call — we’re here to help!