Getting the most out of every advertising dollar spent is an important part of using Google Ads for most advertisers. Here are some tips for effective advertising with Google Ads from Google Ads Community Experts.

Focus on your advertising goals

Before building your Ads campaign, decide what your marketing objectives are. Deciding what you want before you create your campaign rather than after it’s already built will ensure that your targeting, budget, and formats are optimally effective and will help you set realistic goals for what you get out of each of these campaign settings.

Allocate budget based on performance

If you’re managing several campaigns, be sure to assign more budget to campaigns that perform better and are helping you reach your business goals and less budget to those that you’re using to experiment or that generate lower ROI.

Understand your audience

Creating effective ads can often demand your time to really consider the people who you hope will see and respond to your ads. Think about their specific needs and the questions they might have, and address their questions and needs with your product information, ad text, and other assets. Here are ad creation best practices for App campaigns, Display campaigns, Search campaigns, Smart Shopping campaigns, Video campaigns

Use location targeting when applicable

Use the advanced location options during and after campaign creation for optimal location targeting and improved campaign performance.

Prevent overexposure to your ads

Use frequency capping (available for Display and Video campaigns) to limit the number of times your ads appear to the same users. This helps ensure that your customers and potential customers aren’t overexposed to your ad.

Target for relevance

Content targeting, such as use of keyword, placement, and/or topic targeting, allows you to show ads alongside relevant content that your customers and potential customers are viewing. For greater scale, consider using audience targeting such as demographic targeting, remarketing, custom audiences, and affinity audiences, which targets the customer as opposed to the page content.

Observe to optimize

Take advantage of the observation setting, where applicable. The observation setting won’t affect who can see your ads or where they appear, but it does allow you to monitor how ads are performing for your selected placements, topics, or audiences while your campaign is running. You can use the data in these reports to optimize your ad performance.

Simplify

Try to consolidate campaigns of the same campaign type, when possible, so that you have fewer campaigns to manage and monitor and organize your campaigns for optimal budget allocation.

Use campaign types strategically

But consider using different campaign types if showing a variety of ad types in various places can help you meet your business goal(s). Learn about all of the different campaign types that are available so you can choose the one(s) that best line up with your marketing goals.

Bid with purpose

Use Smart Bidding when useful and applicable. For Search Campaigns, Smart bids are set in real-time at the search term level, and for other campaign types, dozens of signals are used to set the optimal bid.

Track conversions for quality

Use conversion tracking and offline conversion tracking to help optimize the quality of your conversions. Offline conversion tracking helps you track conversions when leads make it further down the sales funnel. You can also leverage Google Analytics with Google Ads to advance your insights.

Test, test, test

Test, test, and test to learn and then optimize. For example, you can run ads with different text for the same product so that you can see which text and/or images are most effective. You can also test different types of targeting. Then based on the outcome of that testing, you can optimize your ads to include the highest performing assets.

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To Improve Your Marketing Effort. Learn How We Can Help Google Ads. No Contract Obligations. Only Pay For Results. Advertise Globally. Show Your Ads In Local language. Set Your Own Advertising Budget. Pay Only When Your Ad Is Clicked.

Grow your business with Google Ads. Get in front of customers when they’re searching for businesses like yours on Google Search and Maps. Only pay for results, like clicks to your website or calls to your business. Get started.

Things to do

Google Webmaster Guidelines provide general design, technical, and quality guidelines. Below are more detailed tips for creating a Google-friendly site.

Give visitors the information they’re looking for

Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. In creating a helpful, information-rich site, write pages that clearly and accurately describe your topic. Think about the words users would type to find your pages and include those words on your site.

Make sure that other sites link to yours

Links help Google crawlers find your site and can give your site greater visibility in Google search results. When returning results for a search, Google uses sophisticated text-matching techniques to display pages that are both important and relevant to each search. Google interprets a link from page A to page B as a vote by page A for page B. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.”

Keep in mind that Google algorithms can distinguish natural links from unnatural links. Natural links to your site develop as part of the dynamic nature of the web when other sites find your content valuable and think it would be helpful for their visitors. Unnatural links to your site are placed there specifically to make your site look more popular to search engines. Some of these types of links (such as link schemes and doorway pages) are mentioned in Google Webmaster Guidelines.

Only natural links are useful for the indexing and ranking of your site.

Make your site easily accessible

Build your site with a logical link structure. Every page should be reachable from at least one static text link.

Use a text browser, such as Lynx, to examine your site. Most spiders see your site much as Lynx would. If features such as JavaScript, cookies, session IDs, DHTML, or Macromedia Flash keep you from seeing your entire site in a text browser, then spiders may have trouble crawling it.

Things to avoid

Don’t fill your page with lists of keywords, attempt to “cloak” pages, or put up “crawler only” pages. If your site contains pages, links, or text that you don’t intend visitors to see, Google considers those links and pages deceptive and may ignore your site.

Don’t feel obligated to purchase a search engine optimization service. Some companies claim to “guarantee” high ranking for your site in Google’s search results. While legitimate SEO consulting firms can improve your site’s flow and content, others employ deceptive tactics in an attempt to fool search engines. Be careful; if your domain is affiliated with one of these deceptive services, it could be banned from our index.

Don’t use images to display important names, content, or links. Google crawler doesn’t recognize text contained in graphics. Use ALT attributes if the main content and keywords on your page can’t be formatted in regular HTML.

Don’t create multiple copies of a page under different URLs. Many sites offer text-only or printer-friendly versions of pages that contain the same content as the corresponding graphic-rich pages. If your site has identical content that can be reached via different URLs, there are several ways of indicating the canonical (preferred) version of a page. More information about canonicalization.

I hope this message finds you safe and well. As Google approaches the holiday season, Google is happy to announce two new beta features that will help you improve your price competitiveness.

1) Pricing Rules

“Buy on Google” is launching an automatic product repricer to help you be more competitive through dynamic price adjustments.

You will be able to set pricing rules that the new feature will use to adjust the product price within the range you set (ex. adjust price to 10% below regular product price). Find out more about early results here. 

If you would like to participate in this Beta launch, please fill out this form. 

2) Separate pricing for Buy on Google & Shopping Ads

This new feature will allow you to set separate prices for these two channels directly within your product feed. 

If you would like to participate in this Beta launch, please fill out this form. 

Need Help? Reach out to out support team. We’re here to help.

86% of online consumers say they’re on the lookout for shopping ideas as they watch videos or explore content across the web. With Discovery ads, you can connect with up to 2.9 billion people as they browse their favorite Google feeds—whether they’re watching videos on YouTube, scrolling through Discover, or checking new offers in Gmail—all with a single, easy-to-use campaign.

Follow these best practices to set up your Discovery Ads campaigns for success:

• Start with audiences that currently drive performance in your account. Focus on existing customers, people who have already visited your website, and people similar to your customer base. For example, you can start with custom intent and in-market audiences. Remember to keep audience expansion enabled to maximize your reach to new audiences who are likely to convert.

• Wait until the campaign has at least 40 conversions before making any changes. Since Discovery campaigns perform better with more data, we also recommend setting a daily budget at least 10 times your target cost-per-action.

• Use the single-image and multi-image carousel options with both square and landscape images. Discovery campaigns automatically select the best-performing assets, so it’s important to include several image options to drive performance. Download the creative asset guide for details on how to build visually inspiring ads.

Need help managing your Discovery ads in order to reach more potential customers and grow online sales for your business, give us a call — we’re here to help!

People are searching for new information and ways to manage their lives. In fact, a recent Google/Ipsos survey showed 32 percent of U.S. consumers shopped online with a brand they hadn’t before the pandemic. This shift in demand has created opportunities for businesses to find new customers and grow.

Below are some effective ways you can drive high-quality leads and connect with people who are most likely to buy your products or services:

• Uncover opportunities by using optimization score and Performance Planner. Use automated tools to make bid and budget changes based on shifts in customer demand.

• Include the optional “Visit website” link in your call ads. This option makes it easier for people to learn more about your business before calling you and can help you drive higher-quality calls.

• Add lead form extensions. People can tap your ad and easily share information with you right as they’re searching for what they need—even before visiting your site.

Resources to help you generate quality leads

Businesses now have to be better at both generating and managing their leads. Google is sharing a collection of lead generation resources on their Advertising Solutions Center. There, you’ll hear more about the latest updates and learn from other businesses who made the shift to digital.

When people visit your website or stop by your store, you have an opportunity to understand what they’re looking for and how your business can help. With Customer Match, you can use first-party data to engage with these customers and people like them—all in a user and data privacy-safe way. To learn how you can ensure user privacy within your marketing, download The marketer’s playbook.

Below are some best practices to help you make the most out of your data using Customer Match:

• Keep list segmentation broad and enable Smart Bidding. Smart Bidding will automatically take Customer Match lists into consideration when making bid decisions, so you don’t need to over-segment your lists.
• Use your match rate to help diagnose if you have any data formatting issues. Match rate is the percentage of your upload that was able to be matched to Google users, so the bigger the list size the better.

• Use similar audiences with Customer Match as a prospecting strategy. Similar audiences can use your Customer Match lists to find people who share similar characteristics, behaviors, and interests.
• Save time by using a verified Customer Match upload partner. For example, use the Zapier integration to automatically upload and refresh your customer lists. You can also add information to your lists like alternate email addresses, which can increase match rates and list size.

Basic Protective Measures Against The New coronavirus

Stay aware of the latest information on the COVID-19 outbreak, available on the WHO (World Health Organization) website and through your national and local public health authority. Most people who become infected experience mild illness and recover, but it can be more severe for others. Take care of your health and protect others by doing the following:

Wash Your Hands Frequently

Regularly and thoroughly clean your hands with an alcohol-based hand rub or wash them with soap and water.

Why? Washing your hands with soap and water or using alcohol-based hand rub kills viruses that may be on your hands.

Maintain Social Distancing

Maintain at least 1 metre (3 feet) distance between yourself and anyone who is coughing or sneezing.

Why? When someone coughs or sneezes they spray small liquid droplets from their nose or mouth which may contain the virus. If you are too close, you can breathe in the droplets, including the COVID-19 virus if the person coughing has the disease.

Avoid Touching Eyes, Nose and Mouth

Why? Hands touch many surfaces and can pick up viruses. Once contaminated, hands can transfer the virus to your eyes, nose or mouth. From there, the virus can enter your body and can make you sick.

Practice Respiratory Hygiene

Make sure you, and the people around you, follow good respiratory hygiene. This means covering your mouth and nose with your bent elbow or tissue when you cough or sneeze. Then dispose of the used tissue immediately.

Why? Droplets spread the virus. By following good respiratory hygiene you protect the people around you from viruses such as cold, flu and COVID-19.

If You Have Fever, Cough and Difficulty Breathing, Seek Medical Care Early

Stay home if you feel unwell. If you have a fever, cough and difficulty breathing, seek medical attention and call in advance. Follow the directions of your local health authority.

Why? National and local authorities will have the most up to date information on the situation in your area. Calling in advance will allow your health care provider to quickly direct you to the right health facility. This will also protect you and help prevent the spread of viruses and other infections.

Stay Informed and Follow Advice Given by Your Healthcare Provider

Stay informed on the latest developments about COVID-19. Follow the advice given by your healthcare provider, your national and local public health authority or your employer on how to protect yourself and others from COVID-19.

Why? National and local authorities will have the most up to date information on whether COVID-19 is spreading in your area. They are best placed to advise on what people in your area should be doing to protect themselves.

Protection measures for persons who are in or have recently visited (past 14 days) areas where COVID-19 is spreading

• Follow the guidance outlined above.

• Stay at home if you begin to feel unwell, even with mild symptoms such as headache and a slight runny nose, until you recover. Why? Avoiding contact with others and visits to medical facilities will allow these facilities to operate more effectively and help protect you and others from possible COVID-19 and other viruses.

• If you develop fever, cough and difficulty breathing, seek medical advice promptly as this may be due to a respiratory infection or other serious condition. Call in advance and tell your provider of any recent travel or contact with travelers. Why? Calling in advance will allow your health care provider to quickly direct you to the right health facility. This will also help to prevent the possible spread of COVID-19 and other viruses. More information Click Here

Coronavirus COVID-19 Global Cases by the Center for Systems Science and Engineering (CSSE)

Click here to track the Coronavirus COVID-19 Global Cases Map

WEBOPTECH hope and pray that this outbreak gets controlled soon!🙏🙏🙏

When it comes to mobile marketing, speed is table stakes. If a page takes too long to load, people won’t think twice about abandoning it. But a speedy mobile site is a win for consumers and your brand. Find out more about how mobile speed can impact your bottom line, get advice from mobile industry leaders, and learn how to build stronger mobile experiences for consumers.

We’ve all been there before: You try to search for something and make a simple purchase on your mobile phone, and you find roadblocks everywhere. The site is too slow to load. It’s impossible to find the item you’re looking for. The checkout process takes forever. You abandon your cart in frustration.

This familiar situation can have a considerable impact on a brand’s bottom line. In retail, we’ve seen that even a one-second delay in load time can impact conversion by up to 20%,¹ meaning too many companies are missing out on conversions that should be quick and easy.

The good news is there are quick fixes that you can implement to optimize your mobile experience. And as one company learned, these steps can produce big wins right away.

5 ways to optimize your mobile site speed

Speed up, pare down

Last year, my team at Google did an audit of 100 of the biggest and most visited mobile sites in Canada. We saw the same issues come up again and again. And they’re not unique to Canada.

Here are five actions you can take that will have the biggest impact:

1. Assess your mobile site speed. See where your site stands by using Test My Site, a free tool that can quickly assess the mobile performance of your website and provide custom solutions to help you improve its speed. It will also tell you how your site speed compares to that of your competitors, and how it could impact your company’s potential revenue.
2. Reduce page weight. The sites we looked at were far too heavy for mobile devices. The average mobile site in Canada is 3,000 KB.² Globally, 79% of pages are over 1MB, 53% are over 2MB, and 23% are over 4MB.³ Seconds really matter on mobile, and you shouldn’t expect your user to download that much data and wait several seconds for your site to load. Ensure your page weight is less than 1,000 KB.
3. Remove automatic image carousels. Your customers are likely only seeing the first image in a carousel before they start to scroll. If you need to lose page weight, start by removing the carousels.
4. Optimize search. Invite your users to start their journey with a search by putting your search box above the fold on your mobile site. Ensure you’re autocorrecting typos, too, as those are all too common on mobile.
5. Speed up the checkout process. Many brands are making this part of the process too lengthy. Help to return customers by remembering their past purchase information or implementing services like PayPal or Google Pay. And enable them to make a purchase with only a few simple taps.

How one brand got results with this approach

A Vancouver-based junk removal company, 1-800-Got-Junk?, with franchises throughout North America and Australia, was looking for ways to improve its mobile booking process. After reducing page weight, improving forms for users to fill in, and making the calendar booking system easier for mobile users, the team saw excellent results almost instantly.

Results 1-800-Got-Junk? saw after optimizing their mobile site

Over the course of 28 days in November 2018, the company’s mobile sessions were up by 19% year over year, and entries in its mobile online booking engine increased 13%. With page-load time down 28%, the bounce rate reduced by 4%.

“Our mobile experience is now one more way that we make the ordinary business of junk removal exceptional,” said Geoff Henshaw, vice president, digital marketing and customer insights at 1-800-Got-Junk?.

The solutions are out there, and they’re not difficult to implement. Create an action plan, monitor your mobile site speed regularly, and a frictionless mobile future awaits.