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What is Search Engine Optimization (SEO)?
Search Engine Optimization (SEO) is an effective strategy to optimize your webpage in order to encourage increased website traffic. SEO aims to increase website visibility with organic search results that appear on search engines, such as Google or Bing. Organic results are those that are unpaid, unlike pay-per-click (PPC).
What is the ROI of SEO?
The ROI of SEO varies from one industry to the next. How valuable would it be to your business to come up as the top recommendation when your customers are searching for you?
Let’s look at an example. 320 people search for the exact phrase “event venue Denver” every month (not to mention those who search for slight variants, like “event venues Denver”).
Being the first result on Google would bring ~110 people to your website every month who were actively searching for event venues in Denver, many of whom had never heard of your brand before. Assuming 0.5% of those people booked an event venue JUST ONCE, this one search term would bring you 6-7 new customers every year.
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How long does it take to see improved rankings?
Good SEO is more of a marathon than a sprint. It’s important to understand that the time required to see improved rankings will vary depending upon any number of factors.
That being said, we typically see sustainable ranking improvements within 45 days on average. Please remember that SEO is a process that requires patience, consistency, and time. Cutting corners is not a wise approach to take when it comes to search engine optimization.
Do you guarantee higher rankings?
How much does search engine optimization cost?
The amount of work necessary varies widely from project to project; therefore, so does pricing. Several factors influence cost of SEO, including:
- Competitive online landscape
- Your current performance in search
- The number of web pages on your site
- The age of your website
- The number of authoritative websites that link to yours
- The construction of your website
- Your website’s content, its overall information design, and its structure on each page
For relatively less competitive industries—often for local, small businesses—pricing for search engine optimization is typically in the range of $250 – $500
For more competitive, corporate businesses that target national or international search results, there is substantially more work involved, and pricing generally begins at $700
Will you identify keywords for my business & do competitive analysis?
We will first gain an understanding of your business through our SEO service questionnaire. From there, we will perform keyword research to identify high traffic keywords that will be valuable for your business. To do this, we use tools that allow us to find keywords related to your business, the competition level, and how many times it is searched each month.
By doing the above, we will then analyze the websites of competitors who are already ranking on the first page of Google. We would use tools that we have to analyze the structure of their websites, and we may be able to apply a similar strategy for your website.
Once we conclude our research, we will report to you our findings and recommendations.
Is your SEO process white Hat?
Yes, our organization assures that through pure white hat SEO techniques the best results/rankings can be achieved. We specifically target on human audience strictly following the search engine rules and policies. White hat SEO techniques comprise of placing proper keyword at proper position, using descriptive keyword-rich Meta tags, improving the link quality for popularity, writing quality content for human readers and making your site easy to navigate etc. All this is done to improve the search performance.
What's the difference between organic vs. paid results?
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