Digital Marketing Insight and Advice

In this blog, you’ll learn how to create compelling responsive search ads as people search on Google.com. 1.  Write compelling, genuine ad copy Craft messaging that focuses on user benefits. Why: Users respond to ads...

Consumers are already ramping up their holiday shopping. In fact, over the past week, searches for “holiday gift idea” have increased 95% in the U.S.1 To capture the comeback this holiday season, check out the best...

A blog is more than just SEO. Of course there are numerous other ways to increase SEO on your eCommerce site, and I’ll explain that later, but let’s start with the benefits of a blog. Blogs help you build...

Getting the most out of every advertising dollar spent is an important part of using Google Ads for most advertisers. Here are some tips for effective advertising with Google Ads from Google Ads Community...

Things to do Google Webmaster Guidelines provide general design, technical, and quality guidelines. Below are more detailed tips for creating a Google-friendly site. Give visitors the information...

I hope this message finds you safe and well. As Google approaches the holiday season, Google is happy to announce two new beta features that will help you improve your price competitiveness. 1) Pricing Rules “Buy...

86% of online consumers say they’re on the lookout for shopping ideas as they watch videos or explore content across the web. With Discovery ads, you can connect with up to 2.9 billion people as they browse their...