Category: PPC

Try Google New Pricing Tools For Buy on Google

I hope this message finds you safe and well. As Google approaches the holiday season, Google is happy to announce two new beta features that will help you improve your price competitiveness.

1) Pricing Rules

“Buy on Google” is launching an automatic product repricer to help you be more competitive through dynamic price adjustments.

You will be able to set pricing rules that the new feature will use to adjust the product price within the range you set (ex. adjust price to 10% below regular product price). Find out more about early results here

If you would like to participate in this Beta launch, please fill out this form

2) Separate pricing for Buy on Google & Shopping Ads

This new feature will allow you to set separate prices for these two channels directly within your product feed. 

If you would like to participate in this Beta launch, please fill out this form

Need Help? Reach out to out support team. We’re here to help.

 

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weboptech December 9, 2020 0 Comments

Use Discovery Ads to Connect with New, Qualified Customers

86% of online consumers say they’re on the lookout for shopping ideas as they watch videos or explore content across the web. With Discovery ads, you can connect with up to 2.9 billion people as they browse their favorite Google feeds—whether they’re watching videos on YouTube, scrolling through Discover, or checking new offers in Gmail—all with a single, easy-to-use campaign.

Follow these best practices to set up your Discovery Ads campaigns for success:

  • Start with audiences that currently drive performance in your account. Focus on existing customers, people who have already visited your website, and people similar to your customer base. For example, you can start with custom intent and in-market audiences. Remember to keep audience expansion enabled to maximize your reach to new audiences who are likely to convert.
  • Wait until the campaign has at least 40 conversions before making any changes. Since Discovery campaigns perform better with more data, we also recommend setting a daily budget at least 10 times your target cost-per-action.
  • Use the single-image and multi-image carousel options with both square and landscape images. Discovery campaigns automatically select the best-performing assets, so it’s important to include several image options to drive performance. Download the creative asset guide for details on how to build visually inspiring ads.

Need help managing your Discovery ads in order to reach more potential customers and grow online sales for your business, give us a call — we’re here to help!

 

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weboptech August 25, 2020 0 Comments

Tips to Generate High-Quality Leads

People are searching for new information and ways to manage their lives. In fact, a recent Google/Ipsos survey showed 32 percent of U.S. consumers shopped online with a brand they hadn’t before the pandemic. This shift in demand has created opportunities for businesses to find new customers and grow.

Below are some effective ways you can drive high-quality leads and connect with people who are most likely to buy your products or services:

  • Uncover opportunities by using optimization score and Performance Planner. Use automated tools to make bid and budget changes based on shifts in customer demand.
  • Include the optional “Visit website” link in your call ads. This option makes it easier for people to learn more about your business before calling you and can help you drive higher-quality calls.
Call ad featuring an optional “Visit website” link
  • Add lead form extensions. People can tap your ad and easily share information with you right as they’re searching for what they need—even before visiting your site.

Resources to help you generate quality leads

Businesses now have to be better at both generating and managing their leads. Google is sharing a collection of lead generation resources on their Advertising Solutions Center. There, you’ll hear more about the latest updates and learn from other businesses who made the shift to digital.

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weboptech August 24, 2020 0 Comments

Get Your Business Ready for Holiday Season

The holidays may feel far away, but businesses are already preparing for the shoppers that will show up in the next couple months. Here are a few ways to make sure you’re ready for the holiday rush: 

Stand out to local shoppers 

If you’re a local business, keep your Business Profile on Google updated using Google My Business.

Show up when people are searching for what you have to offer

Most people will start their holiday shopping by searching, and Google Ads will help your product or business show up. To take advantage of a specific holiday, create a seasonal campaign and consider adjusting your budgets to match search growth for holiday peaks so your ads don’t go dark mid-season. After the holidays, review your past account performance to improve future campaigns.  

Get a free personalized plan to help you reach your business goals 

Answer a few questions about your business and the Google for Small Business site will create a personalized plan with Google tools to help you stand out online, reach more customers and work more efficiently during the holidays and throughout the year. 

Dive deeper into your holiday marketing plan

If you want to learn more about how to spruce up your holiday marketing plan, watch this free holiday livestream

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weboptech November 17, 2019 0 Comments

The Future of Personalised Search

The time has finally come. You’ve poured your blood, sweat, and tears into your most recent content piece, and it’s ready to be packaged up and sent to the client to be pushed live. After a few final checks and only…

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weboptech November 16, 2018 0 Comments

Canonicals – The Good, The Bad, & The Ugly

The time has finally come. You’ve poured your blood, sweat, and tears into your most recent content piece, and it’s ready to be packaged up and sent to the client to be pushed live. After a few final checks and only…

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weboptech November 16, 2018 0 Comments