Tips to Generate High-Quality Leads

People are searching for new information and ways to manage their lives. In fact, a recent Google/Ipsos survey showed 32 percent of U.S. consumers shopped online with a brand they hadn’t before the pandemic. This shift in demand has created opportunities for businesses to find new customers and grow.

Below are some effective ways you can drive high-quality leads and connect with people who are most likely to buy your products or services:

• Uncover opportunities by using optimization score and Performance Planner. Use automated tools to make bid and budget changes based on shifts in customer demand.

• Include the optional “Visit website” link in your call ads. This option makes it easier for people to learn more about your business before calling you and can help you drive higher-quality calls.

• Add lead form extensions. People can tap your ad and easily share information with you right as they’re searching for what they need—even before visiting your site.

Resources to help you generate quality leads

Businesses now have to be better at both generating and managing their leads. Google is sharing a collection of lead generation resources on their Advertising Solutions Center. There, you’ll hear more about the latest updates and learn from other businesses who made the shift to digital.