Top 10 Seasonal Google Ads Tips for Tourism Businesses in 2025

Top 10 Seasonal Google Ads Tips for Tourism Businesses in 2025
Running a travel or tourism business in 2025? Then you already know that seasonal demand can make or break your bookings. Whether it’s summer holidays, winter escapes, or festival travel, Google Ads can help you attract the right audience at the right time. But simply running ads isn’t enough. You need a seasonal strategy.
Here are the top 10 Google Ads tips to maximize your seasonal success this year.
1. Plan Your Campaigns Around Seasonal Peaks
Every travel business has peak seasons. For example:
- Hill stations: April to June
- Desert safaris: October to February
- Pilgrimage tours: Festival periods
Use tools like Google Trends or Google Ads Keyword Planner to find when your target audience starts searching. Start campaigns at least 4-6 weeks before the peak.
2. Use Location Targeting Smartly
Tourism is all about destinations. If you’re promoting Kashmir tours, target cities where tourists commonly come from (e.g., Delhi, Mumbai, Bangalore). You can also exclude areas that are not relevant to your packages.
💡 Bonus Tip: Try using radius targeting for local promotions like weekend getaways.
3. Update Ad Copy with Seasonal Offers
Make your ads feel fresh and timely:
- “Book Now for Summer 2025 Deals”
- “Winter Escape to Manali – 20% Off”
Use Countdown Timers in your ad copy to create urgency.
4. Create Separate Campaigns for Each Season or Package
Don’t mix everything in one campaign. Create specific campaigns like:
- Summer Packages
- Honeymoon Tours
- Religious Pilgrimage Trips
- Winter Treks
This helps with better ad relevance, click-through rate, and conversion tracking.
5. Optimize for Mobile-First Bookings
Most travelers search and book from their phones.
Ensure:
- Landing pages load in under 3 seconds
- Call-to-action buttons like “Book Now” or “Call Us” are easy to find
- Forms are short and mobile-friendly
6. Use Ad Extensions to Provide Extra Info
Add the following extensions to boost performance:
- Sitelink Extensions: Add other destinations or offers
- Call Extensions: Let users call directly
- Location Extensions: Show your office or pickup locations
This increases ad visibility and helps build trust.
7. Use Seasonal Keywords + Destination Combos
Instead of just using “tour packages,” try:
- “Summer tour packages to Ladakh 2025”
- “New Year Goa packages for couples”
- “Budget Kashmir tours in winter”
Use long-tail seasonal keywords for better conversion at lower cost.
8. Run Remarketing Campaigns
Some users might visit your site and leave without booking. Bring them back with:
- Display ads showing your offers
- Special deals like “10% off for returning users”
Remarketing can dramatically increase bookings with lower CPC.
9. Monitor & Adjust Daily Budgets
During peak days, like long weekends or holidays, increase your daily ad budget to stay competitive. Pause low-performing ads and reallocate the budget to high-performing ones.
💡 Tip: Use automated bidding like Maximize Conversions for fast-moving seasons.
10. Track Conversions & Use Data Wisely
Don’t guess what’s working. Set up:
- Conversion tracking for leads, bookings, calls
- Google Analytics to monitor user behavior
- Call tracking (if bookings happen via phone)
Make decisions based on performance, not assumptions.
Final Thoughts:
Tourism is one of the most dynamic industries when it comes to seasonal demand. If you plan your Google Ads campaigns right, they can help fill your calendars months in advance.
Start early, stay relevant, and let data guide your decisions.
Want Help with Your Tourism Google Ads Campaign?
We specialize in running high-ROI Google Ads campaigns for travel and tourism businesses. Contact us for a 30-day free trial – let’s boost your bookings this season!